When making a music video there are many different roles to be undertaken. As this is my coursework project I will be performing all of these roles except from the role of executive producer which has been assigned to my Media Studies teacher as he is overseeing my project. Usually there would be a different person for each role.
Executive Producer
The executive producer controls the timeline of filming along with the budget costs.
Writer
The writer turns the original concept into a full script, or, in the case of a music video, uses the song's lyrics to create a narrative that contains a visual embodiment of the song's intended message.
Producer
The producer is in charge of the creative team along with planning out a shooting schedule.
Director
The director is in charge of everything, they have full creative control and oversees everything that happens.
Storyboard Artist
The storyboard artist works with the director and producer to develop a storyboard and visualise the script.
Camera Operator
The camera operator controls the cameras, shoots the scenes and operates the lighting.
Sound Technician
The sound technician's job is to make sure that dialogue and sounds are recorded properly.
Editor
The editor gets the final footage and cuts it to a suitable length whilst finalising all of the footage into a final piece.
Production Manager
The production manager oversees and controls the day-to-day co-ordination of production.
Actors
The talent.
Monday, 30 September 2013
Music Video Planning & Preparation - Music Video Production (Stages of Production)
There are four stages in the production of a music video. To ensure that my final product is done correctly I need to go through all these stages.
Stage 1: The Brief
This stage looks at the intention, purpose, target audience and limitations that come with making a music video. In my case, my brief is to make a promotional music video along with a magazine advert for the song and a digipack for the single itself. My intention is to create a music video that follows the conventions of its genre whilst appealing to its target audience and, most importantly, promotes the artist and the single. My target audience is fans of my selected genre who are between the ages of 16 and 25 and working class. The limitations I am facing is the budget, due to the fact that I have to finance it myself, and the deadline as a final piece is due in for early 2014.
Stage 2: Pre-production
Pre-production is the planning of the music video. This looks at the script (in my case, the lyrics), the breaking down of scenes, the storyboard, shot listing, casting, locations, transport and health & safety. All the stages of pre-production can be seen on my blog.
Stage 3: Production
The production is the filming of the footage for the music video. This aspect can take a long time dependent on what it is being filmed, time allowance, location, weather etc. As I have a deadline to meet, I am planning on getting all of my footage in 5 solid days of filming.
Stage 4: Post-Production
This is where all the footage filmed is put together on an editing program. The clips are edited together in time with the soundtrack which has also been added by this point this then forms the final product.
Stage 1: The Brief
This stage looks at the intention, purpose, target audience and limitations that come with making a music video. In my case, my brief is to make a promotional music video along with a magazine advert for the song and a digipack for the single itself. My intention is to create a music video that follows the conventions of its genre whilst appealing to its target audience and, most importantly, promotes the artist and the single. My target audience is fans of my selected genre who are between the ages of 16 and 25 and working class. The limitations I am facing is the budget, due to the fact that I have to finance it myself, and the deadline as a final piece is due in for early 2014.
Stage 2: Pre-production
Pre-production is the planning of the music video. This looks at the script (in my case, the lyrics), the breaking down of scenes, the storyboard, shot listing, casting, locations, transport and health & safety. All the stages of pre-production can be seen on my blog.
Stage 3: Production
The production is the filming of the footage for the music video. This aspect can take a long time dependent on what it is being filmed, time allowance, location, weather etc. As I have a deadline to meet, I am planning on getting all of my footage in 5 solid days of filming.
Stage 4: Post-Production
This is where all the footage filmed is put together on an editing program. The clips are edited together in time with the soundtrack which has also been added by this point this then forms the final product.
Sunday, 29 September 2013
Saturday, 28 September 2013
Music Video Audience Research - Focus Group Questions
These are the questions that I will be asking my focus group:
- How old are you?
- What is your favourite music genre?
- What attracts you to this genre?
- How important is a music video in the promotion of a single/artist?
- What type of music videos do you prefer? Narrative, performance or abstract?
- What don’t you like to see in a music video?
- What do you like to see in a music video?
- What in a music video would attract you into listening to this artist/buying the single?
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