Music Video Planning & Preparation - Music Video Production (Stages of Production)

There are four stages  in the production of a music video. To ensure that my final product is done correctly I need to go through all these stages.

Stage 1: The Brief
This stage looks at the intention, purpose, target audience and limitations that come with making a music video. In my case, my brief is to make a promotional music video along with a magazine advert for the song and a digipack for the single itself. My intention is to create a music video that follows the conventions of its genre whilst appealing to its target audience and, most importantly, promotes the artist and the single. My target audience is fans of my selected genre who are between the ages of 16 and 25 and working class. The limitations I am facing is the budget, due to the fact that I have to finance it myself, and the deadline as a final piece is due in for early 2014.

Stage 2: Pre-production
Pre-production is the planning of the music video. This looks at the script (in my case, the lyrics), the breaking down of scenes, the storyboard, shot listing, casting, locations, transport and health & safety. All the stages of pre-production can be seen on my blog.

Stage 3: Production
The production is the filming of the footage for the music video. This aspect can take a long time dependent on what it is being filmed, time allowance, location, weather etc. As I have a deadline to meet, I am planning on getting all of my footage in 5 solid days of filming.

Stage 4: Post-Production
This is where all the footage filmed is put together on an editing program. The clips are edited together in time with the soundtrack which has also been added by this point this then forms the final product.