Ancillary Text Planning - Magazine Advertisement Digital Mock-Up

Ancillary Text Planning - Digipack Digital Mock-Up

Music Video Pre-Production - Props List

Item	Scene	Shots	Actor	Notes
Ashtray	Performance	7, 9, 10, 11, 24, 40	L	Used in the opening shot specifically, no specific meaning has been assigned. Coincides with the opening lyrics ‘I drink to remember, I smoke to forget.’ Could been seen as a brief, minor insight into the character.
Acoustic Guitar	Performance	7, 9, 10, 11, 24, 40	L	Conventional of form. Adds realism to his act due to the fact he is also playing the correct chords. Provides performance aspect to the video.
Empty Cider Bottles	Performance	7, 9, 10, 11, 24, 40	L	The same cider bottles are used in both scenes as a reference to the lyrics ‘drink to remember’ as it is a visual embodiment of the fact that when he drinks he thinks of her.
	Drinking Montage	13, 14, 15, 16, 17	L and K
Empty Vodka Bottle	Performance	7, 9, 10, 11, 24, 40	L	Same reason as above. Remember to fill with water for added effect.
	Drinking Montage	13, 14, 15, 16, 17	L and K
Lighter	Performance	7, 9, 10, 11, 24, 40	L	Conventional of form.
	Drinking Montage	13, 14, 15, 16, 17	L and K
	Opening Shots	3	N/A
Cigarettes	Performance	7, 9, 10, 11, 24, 40	L	Conventional of form. Reference to lyrics ‘smoke to forget’.
	Drinking Montage	13, 14, 15, 16, 17	L and K
	Opening Shots	1, 2, 4	N/A
Red Rose	Graveyard Scene	43, 44	L	N/A
	Older Liam’s narrative	41
Photo of Katie and Liam	Graveyard	44	L	His last visual memory of the pair, leaves it on her grave to signal the end of that specific chapter in his life.
	Older Liam’s narrative	30, 37, 38
Bottle of ‘White Lightning’	Bedroom Argument	18, 19, 20, 21, 22, 23	L and K	Recurring motif in accordance with the lyrics ‘drinking White Lightning’. It disappears when she dies.
	Running Over	26, 29, 31, 33, 36
Syringe	Bedroom Argument	18, 19, 20, 21, 22, 23	L and K	Represents the ‘dilemma’ aspect of the plot. He loves the girl but she’s bad for him.
	Older Liam’s narrative	38	L
Spoon	Bedroom Argument	18, 19, 20, 21, 22, 23	L and K	Represents the ‘dilemma’ aspect of the plot. He loves the girl but she’s bad for him.
	Older Liam’s narrative		L
Belt	Bedroom Argument	18, 19, 20, 21, 22, 23	L and K	Represents the ‘dilemma’ aspect of the plot. He loves the girl but she’s bad for him.
	Older Liam’s narrative		L
Make-Up	Bedroom Argument	18, 19, 20, 21, 22, 23	L and K	Conventions of gender, defines her personality as girly but messy which matches with ‘indie’ girls.
Nail Varnish	Bedroom Argument	18, 19, 20, 21, 22, 23	L and K	Conventions of gender, defines her personality as girly but messy which matches with ‘indie’ girls.
Bin	Older Liam’s narrative	25	L	Visual embodiment of Liam’s attempt to repair the damaged equilibrium.
Hair Clippers	Older Liam’s narrative	25	L	Visual embodiment of Liam’s attempt to repair the damaged equilibrium.
Carrier Bag	Drinking Montage	13, 14, 15, 16, 17	L and K	N/A
Car	Running Over	31, 33, 35	L, K and J	N/A
Pint Glass	Opening shots	5	N/A	N/A

Music Video Post Production - Social Media Feedback

As part of my audience feedback, I decided to share my video on Facebook and ask people to comment their opinions. Social media is a great platform for the peer to peer sharing of media texts and it also allows people to comment openly without the restriction of structured survey/focus group questions. This also allows me to receive a wider range of feedback due to the amount of people I have on my friends list and proves to be an overall quicker and easier method of obtaining my audience feedback.

The majority of people who commented were in the age range of my demographic and overall I received  positive comments. People who watched the video understood the narrative perfectly which was one of my main concerns, due to its non-linear structure. The emotional response was exactly what I had intended for as people commented that it had made them feel "sad". A few people mentioned that the miming didn't fit in with the song at some points which I have also noticed and will be correcting.