This is the logo for
my fictional record company that my artist is signed to.
I had to create this
for the back cover of my 6 panel digipack as it is conventional of its form to
have the record company’s name and logo in the small print below the track
listing and to the left of the bar code.
Due to my chosen
genre being indie, I thought it would be fitting for the record company to be
an independent one as opposed to a major label as it is very rare to see a song
of this genre come from a multi-national conglomerate company.
I decided on the name
of the record label due to independent record labels being associated with a
gritty, raw sound. I thought that the name ‘Scratch Records’ would be
appropriate due to the word ‘scratch’ being synonymous with ‘gritty’ and ‘raw’
whilst being a play on words of the phrase ‘scratched record’.
When creating the
logo I took inspiration from the logo for the already existing, independent
record label ‘XL Recordings’. The house font had a simplistic and worn away
style which I found to be very effective and also reflecting of the label’s
music.
In order to make sure my logo was dissimilar to XL’s, I decided to add a
small image which referenced the company name. Hence why I chose 3 simplistic
black claw marks going down the centre of the logo.
I used Adobe
Photoshop cs6 to create the logo for my fictional record company. I lowered the
opacity on the image of the claws so that they didn't distract from the
writing. Then I placed the house font, which I got from dafont.com, above and
below the central image of the claw marks.
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