Thursday, 12 September 2013

Music Video Research - Textual Analysis of Existing Products #2

As part of my planning and preparation for my music video I have conducted a textual analysis of 3 existing media texts, in the same genre as my chosen brief. In my analysis I have looked for conventions of my selected genre, the use of editing and cinematography, connotations, how the narrative is developed and how the text appeals to the audience. 
Song: Let You Go
Artist: Chase & Status
Director:
Producer:
Reasons for analysing:
The narrative has given me some inspiration for my own narrative.


 




Analysis:
The fact that the artists of the song are not shown what so ever in the video suggests that they feel that their image is not as important as their music. It could also be suggested that this was done to avoid distraction from the on-going narrative throughout the video. Although the narrative doesn’t tell the basic story of the lyrics there are some visual references to them throughout. This is first seen through the mid-shot of a man seen sat in front of TV screens that are monitoring the cameras and audience. This corresponds with the lyrics “Wherever you are.” The lyrics that then follow are “I will track you down” which correspond with a mid-shot of Patrick Chase, connoting that no bad deed goes unnoticed and it is his job to bring people to justice. This media text appeals to its audience because the narrative provides a humourous and slightly controversial outlook with regard to a popular figure in modern society whilst making connotations to the song and lyrics.

mise-en-scene:
The guests on the show have tightly scraped back hair and large hoop earrings. This appearance is very stereotypical of what the guests on Jeremy Kyle are like, hence showing that this video is slightly mocking the show. When Patrick Chase is filming his show he is always central to the shot stood on the stairs, above the guests, connoting his dominance. The lighting is always above or behind him, this provides connotations of Jesus, suggesting that the audience members and the shows guests see him as a dominant/higher power. When Patrick Chase isn’t in the studio and is out leading a hedonistic lifestyle he is no longer central to the shot and is filmed under either low lighting or red lighting. This shows a harsh contrast between his career and personal life.

sound:
In the beginning of the video, when the filming of the show is occurring, the diegetic sound dominates the song itself. This is first seen in the shows introduction “Good morning and welcome to the Patrick Chase Show.”  And then when the guests of the show are arguing with each other and Patrick Chase “and secondly you’re a fucking slag!”, “You are a disgusting and pathetic human being.” And “you absolutely disgust me”
The non-diegetic sound in this video is obviously the song which is sang in a threatening/stalker tone.
cinematography:
The opening mid-shot of this video shows the back of Patrick Chase’s head whilst he is sat in his dressing room. To the left of him is a woman who works on the show, presumably a runner who has come to take him to the studio. To the right of him is a family photo.  This connotes that he is living a split life. The fact that the woman from the show is stood to the left side of him makes reference to the fact that left side = side of the devil. This can be applied to the on-going argument that Jeremy Kyle and what he does on his show is evil and simply for his own benefit, no one else’s. The last shot in the video is a mid-shot from behind Patrick Chase with his arms raised in a Christ like pose as the audience can be seen over his shoulders, applauding and cheering. The music slowly fades out and so does the lighting on Patrick, the lighting on the audience stays the same. The difference in lighting between the two, juxtaposing groups connotes not only the space between them as individuals, but also enforces how Patrick is slowly losing his grip on reality.
editing:
From 0.29-0.37 in the video the build-up in the song is perfectly timed with the 5 editing cuts that occur during this period of time:
0.29 - 0.31            Close up of camera man looking through a lens.
0.31 - 0.33            Zooms in on camera screen to show audience members.
0.33 - 0.35            Pan across one of the studio cameras.
0.35 - 0.36            Slow pan across the audience as they are looking towards the stage and applauding.
0.36 – 0.37           Screen showing the opening titles of ‘The Patrick Chase Show’.
These quick editing cuts show the audience the preparation/build-up of the show whilst timing it perfectly with the build-up of the song’s introduction.

From 1.28 - 1.36 in the video, the ‘drop’ in the song is timed with 11 quick paced edits of the audience, Patrick and the guests fighting:

1                                             Long shot of guests fighting

2                                             Medium Close Up of Patrick Chase filmed from a low angle

3                                             Mid-shot of guests fighting

4                                             Pan across the audience who are on the left side of the shot

5                                             Mid-shot of guests fighting

6                                             Pan across the audience who are on the right side of the shot

7                                             Guests fighting

8                                             Guests fighting

9                                             Guests fighting

10                                         Guests fighting

11                                         Guests fighting

(Shots 7-11 are cut very quickly so that they last a duration of a second when put together)

These quick editing cuts not only set a recurring motif but also highlight the tension in the studio whilst timing it perfectly with the song.

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